How to Use Google+ for successful Online Marketing

Here are six tips for using Google+ that you will not see elsewhere.

1 – Use Google+ hangouts to communicate with your customers and potential business partners.

This is a very under-utilized tip because it does take a lot of time and effort on your part – to pull in what is potentially a very small amount of customers. But what most business managers and their staff fail to realize is that it is actually a very effective way of gaining not only loyal customers, but would loyal supporters. What very few people realize is that even if a whole evening session only results in gaining five customers – that they are not just customers. They are loyal supporters who will most likely spread the word of your business to hundreds, if not thousands, of other users. If the customer is on a social media platform and is an active contributor into the Internet community then the benefit is a little like gaining customers who have megaphones attached to their face. The indirect and viral repercussions of gaining customers via Google+ hangouts may be quite profitable just so long as the customers do not have a bad user experience.

2 – Use Google+ to get to know your audience so that you can create the presence of have your audience come to you.

Market research and targeting is quite expensive, especially if you have to do it for extended periods of time. However, with Google+ you are able to connect and converse with your target consumer and have them give you advice on what they want, and what they do not want. You can use this information to create a Google+ presence that attracts your target audience, so that you need do less actual marketing in the long term.

3 – Use photographs more.

Google+ is pretty goes with hosting photographs; however, you will find that people on Google+ use photographs a lot less than people on other websites such as Facebook. Facebook has become a loaded with hundreds of photographs of various people in various situations. There are even some Facebook users who upload on a weekly basis simply because they want to show the rest of the world where they’ve been and what they have been up to. Google+ is not bad in this direction, but very few businesses upload a lot of pictures on a regular basis. You should capitalize on this and upload pictures on a regular basis of things that are of interest to you and your potential audience.

4 – Promote your Google+ profile outside of Google+

This may seem silly because if you are going to use part of your marketing budget then you should really invest money in promoting your own site. However, if you siphon off a little bit of your marketing budget and put it into marketing your Google+ profile outside of Google+, you may find that it has distinct long-term repercussions. By promoting your Google+ profile, you are sowing the seeds of potential followers in the future, and the seeds of potential loyal followers that are likely to turn into loyal customers.

5 – Do not post often unless you have severely interesting content to add.

The effects of keeping your profile up to date are not nearly as powerful as the effects of keeping your website up to date. If you are going to add information that is not viciously interesting or vital to your user life or products then do not add it to your Google+ profile. Add it to your website if you must. If a new user reads, your social media sites for the first time and sees that you post the occasional interesting thing inter-spiced with many boring things, then they will not follow you. You must ensure that you only add interesting and relevant information on to your Google+ profile. Even if this means you do not post as often as other advisors would tell you to. The effect of keeping your social media updated is not as relevant as if you are keeping your website updated.

6 – Have video chats

You are able to install live video streams on your Google+ profile then do, and have up to 10 people join you. This is a very new and interactive method of communicating with customers, and therefore you will find it is viciously under utilized by most Google+ businesses. Therefore you must break the mold and use this technique.

Source: http://dailyseotip.com/6-unique-tips-for-using-google-for-marketing/2847/

HOW TO: Create a Group Tumblr Blog

Tumblr blogs are known for being easy to use and simple to set up. But the blogging platform lives up to its reputation only as far as standard accounts go.

Want to set up a company blog that contributors can post to from multiple accounts? Want to use a password-protected Tumblr internally? Get ready for some help-section browsing.
Because Tumblr wants everybody’s “primary blog” to represent them, it does not allow users to create group blogs or password-protected accounts. In order to do so, you’ll need to create an additional blog under your account and then invite other members to join it. Here’s a step-by-step tutorial to get you started:

1. Create an Additional Blog

Next to the title of your blog in the right panel of the Tumblr dashboard, there’s an arrow that opens a drop down menu. In that menu there’s an option to create a new blog. Click it.

2. Name Your Blog & Set a Password

    After you click the “create new blog” tab, you’ll be asked to enter a title and domain name for your new blog. You also have the option to protect the blog with a password. If you decide to do so, only people who enter the password will be able to view your new blog.

3. Invite Members

In the dashboard of your new blog, select “members” from the menu on the right panel. You can invite members to post on the blog via email or by copying and pasting an invite link. Invited members will be able to add content to the new blog, but they won’t be able to change settings unless you promote them to be blog admins.

Important Questions

• Can I add other contributors to my primary blog? Unfortunately, there’s no way to simply add other users to a blog that you have already started as your primary blog. There’s also no way to change which blog is your primary blog or transfer that content to another blog. Which means that if you want co-bloggers, you’ll need to either share the login information for your primary blog or create an additional group blog from scratch, as outlined above. Keep in mind that you need a primary Tumblr before you can start a group one.
• Can my group blog follow or like other Tumblr blogs? Only primary blogs can follow and like other blogs. Since group blogs can’t be primary blogs, they cannot follow or like other people’s content.
• Can other people follow or like my group blog? Yes.
• Can I password protect my primary blog? Only additional blogs can be password protected.
• Is there another platform that makes it easier to create a group blog? Depending on your needs and who you ask, Posterous, WordPress and Blogger are all excellent alternative platforms for collaborative blogs.

Source: http://mashable.com/2011/05/01/group-tumblr/

Using Facebook to get Traffic

As compared to other social networking sites Facebook is the leading one today, because it is the second popular website in the world. You may want to know what the first one is, of course it is Google as it has many services. So you may think why Facebook, Google is the best and should go using Google Plus. Yes you may use Google Plus but as Google Plus has don’t yet have the number of monthly users compared to Facebook, so for now Facebook is the best social networking site. And as the title says today you will be learning how to get the maximum traffic from Facebook.




1) Make friends to get traffic!


You may be wondering how you can get traffic if you add friends to your Facebook profile. This is a common question. But this effects your blog traffic, and increases. How does traffic increase if you add more friends. Making friends doesn’t make your traffic grow. Making blogger friends grows your blogs traffic. For example if you share a link on your wall or timeline, only people will go to the link if the link is useful to them. Increasing friends by sending friends requests to the people having more mutual friends will not do. Make friends who are interested in your blog, or let them make you their friend by providing a profile badge on your blog. I recommend you to use RSS graffiti app to post all your blog posts directly to your Facebook wall or timeline.


2) Join groups to get traffic!


This is something similar to the first one. Joining groups will make a good and healthy traffic to your blog. But which group to join is the matter. Here I not at all mean that join any group you like and post you links in it, because people have different interests and according to their interests they create and join groups. For example if you join a group like “Friendship Quotes” and post your link with tutorials that are not related to friendship of course you will be removed from that group. So join wisely and post wisely to get wise traffic. If you own a blog on pets then join a group related to pets and post your link or there are some groups for all bloggers like - Bloggerz created by Stylify Your Blog where you can post the links of your posts.






3) Make a Fan Page to get traffic!


Creating a fan page in Facebook is one of the very best ways to get good traffic. This runs on a simple trick the more fans you have the more traffic you get. How to get more fans to your page, well this is a question that was once answered on this blog on a post “GOING VIRAL FOR FREE: YOU LIKE HITS” this is the best way to get fans and getting good amount of fans makes quite good traffic. Now you may ask I have a fan page and fans, but no traffic from Facebook. Yes, having a fan page and more fans won’t get you traffic. As written in the above points you need to post links to get traffic, but this point is more powerful than the above ones. Posting links every time is a very boring work and even I don’t like to do that. So what to do. Best way is to use RSS Graffiti; this is an app on Facebook that posts all your post links to your fan page’s wall or timeline directly.


So you are ready to get the maximum from Facebook. Well everything isn’t easy but is possible. Maintain a good blog, keep posting. Your main aim is Blogging if you go on blogging, traffic will be a fan of yours.

Source: http://www.stylifyyourblog.com/2012/03/using-facebook-to-get-traffic.html

How to Use Facebook and Twitter Without the Internet

As Hurricane Sandy makes its way up the Eastern Seaboard, many are without electricity. Without power you could lose your access to Internet via Wi-Fi and, potentially, access to mobile networks. If that happens, how can you still post on Facebook and Twitter to let your friends and family know that everything is fine? Or ask for help?

You can use good-old text messages.

To tweet, first you need to enable your mobile phone on Twitter.com, so do it now while you can. Go to your Twitter homepage, then to “Settings” and then “Mobile.” Insert your cellphone number under “Activate Twitter text messaging,” and then you’ll have to text “GO” to the number 40404.

Once you’ve done that, you should receive a text message telling you that your phone is now activated. You should also see new settings on the webpage that allow you to enable or disable text notifications.

Now, to tweet, just write a text and send it to 40404.

To find out more about how to use other Twitter functionalities without an Internet connection, check Twitter’sofficial guide.

SEE ALSO: Google Launches Crisis Map for Hurricane Sandy

If you’re more of a Facebook fan, worry not. You can update your status via SMS as well and the social network also gives you the ability to subscribe to your friends’ updates and even use Facebook chat. Again, to access these functionalities, you first need to link your mobile phone to your Facebook account.

Log into Facebook.com and go to your “Account Settings,” which you can find under the arrow next to your name on the top bar. Then go to “Mobile,” introduce your number and click on “Activate Text Messaging.” You’ll have to select your country and your carrier. Once you’ve done that, follow the instructions on the screen and text the letter “F” to the number 32665.

Finally, you will receive a confirmation number on your phone. Insert that number on the page. You should then receive a text message that will confirm that your phone is activated.

Now, to update your status, you simply have to write it in a text and send it to 32665.

Source : http://mashable.com/2012/10/29/facebook-twitter-sms/

Which is more important: content or links?

Search Engine Crawl Process

processing a query, skip this description. I adapted the following overview from Chris Sherman and Gary Price’s wonderful description of How Search Engines Work in Chapter 2 of The Invisible Web (CyberAge Books, 2001).

Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing. Parallel processing is a method of computation in which many calculations can be performed simultaneously, significantly speeding up data processing. Google has three distinct parts:

• Googlebot, a web crawler that finds and fetches web pages.
• The indexer that sorts every word on every page and stores the resulting index of words in a huge database.
• The query processor, which compares your search query to the index and recommends the documents that it considers most relevant.

Let’s take a closer look at each part.

1. Googlebot, Google’s Web Crawler

Googlebot is Google’s web crawling robot, which finds and retrieves pages on the web and hands them off to the Google indexer. It’s easy to imagine Googlebot as a little spider scurrying across the strands of cyberspace, but in reality Googlebot doesn’t traverse the web at all. It functions much like your web browser, by sending a request to a web server for a web page, downloading the entire page, then handing it off to Google’s indexer.

Googlebot consists of many computers requesting and fetching pages much more quickly than you can with your web browser. In fact, Googlebot can request thousands of different pages simultaneously. To avoid overwhelming web servers, or crowding out requests from human users, Googlebot deliberately makes requests of each individual web server more slowly than it’s capable of doing.

Googlebot finds pages in two ways: through an add URL form, www.google.com/addurl.html, and through finding links by crawling the web.

Unfortunately, spammers figured out how to create automated bots that bombarded the add URL form with millions of URLs pointing to commercial propaganda. Google rejects those URLs submitted through its Add URL form that it suspects are trying to deceive users by employing tactics such as including hidden text or links on a page, stuffing a page with irrelevant words, cloaking (aka bait and switch), using sneaky redirects, creating doorways, domains, or sub-domains with substantially similar content, sending automated queries to Google, and linking to bad neighbors. So now the Add URL form also has a test: it displays some squiggly letters designed to fool automated “letter-guessers”; it asks you to enter the letters you see — something like an eye-chart test to stop spambots.

When Googlebot fetches a page, it culls all the links appearing on the page and adds them to a queue for subsequent crawling. Googlebot tends to encounter little spam because most web authors link only to what they believe are high-quality pages. By harvesting links from every page it encounters, Googlebot can quickly build a list of links that can cover broad reaches of the web. This technique, known as deep crawling, also allows Googlebot to probe deep within individual sites. Because of their massive scale, deep crawls can reach almost every page in the web. Because the web is vast, this can take some time, so some pages may be crawled only once a month.

Although its function is simple, Googlebot must be programmed to handle several challenges. First, since Googlebot sends out simultaneous requests for thousands of pages, the queue of “visit soon” URLs must be constantly examined and compared with URLs already in Google’s index. Duplicates in the queue must be eliminated to prevent Googlebot from fetching the same page again. Googlebot must determine how often to revisit a page. On the one hand, it’s a waste of resources to re-index an unchanged page. On the other hand, Google wants to re-index changed pages to deliver up-to-date results.

To keep the index current, Google continuously recrawls popular frequently changing web pages at a rate roughly proportional to how often the pages change. Such crawls keep an index current and are known as fresh crawls. Newspaper pages are downloaded daily, pages with stock quotes are downloaded much more frequently. Of course, fresh crawls return fewer pages than the deep crawl. The combination of the two types of crawls allows Google to both make efficient use of its resources and keep its index reasonably current.

2. Google’s Indexer

Googlebot gives the indexer the full text of the pages it finds. These pages are stored in Google’s index database. This index is sorted alphabetically by search term, with each index entry storing a list of documents in which the term appears and the location within the text where it occurs. This data structure allows rapid access to documents that contain user query terms.

To improve search performance, Google ignores (doesn’t index) common words called stop words (such as the, is, on, or, of, how, why, as well as certain single digits and single letters). Stop words are so common that they do little to narrow a search, and therefore they can safely be discarded. The indexer also ignores some punctuation and multiple spaces, as well as converting all letters to lowercase, to improve Google’s performance.

3. Google’s Query Processor

The query processor has several parts, including the user interface (search box), the “engine” that evaluates queries and matches them to relevant documents, and the results formatter.

PageRank is Google’s system for ranking web pages. A page with a higher PageRank is deemed more important and is more likely to be listed above a page with a lower PageRank.

Google considers over a hundred factors in computing a PageRank and determining which documents are most relevant to a query, including the popularity of the page, the position and size of the search terms within the page, and the proximity of the search terms to one another on the page. A patent application discusses other factors that Google considers when ranking a page. Visit SEOmoz.org’s report for an interpretation of the concepts and the practical applications contained in Google’s patent application.

Google also applies machine-learning techniques to improve its performance automatically by learning relationships and associations within the stored data. For example, the spelling-correcting system uses such techniques to figure out likely alternative spellings. Google closely guards the formulas it uses to calculate relevance; they’re tweaked to improve quality and performance, and to outwit the latest devious techniques used by spammers.

Indexing the full text of the web allows Google to go beyond simply matching single search terms. Google gives more priority to pages that have search terms near each other and in the same order as the query. Google can also match multi-word phrases and sentences. Since Google indexes HTML code in addition to the text on the page, users can restrict searches on the basis of where query words appear, e.g., in the title, in the URL, in the body, and in links to the page, options offered by Google’s Advanced Search Form and Using Search Operators (Advanced Operators).

Let’s see how Google processes a query.

Copyright © 2003 Google Inc. Used with permission.

For more information on how Google works, take a look at the following articles.

• Google’s page on Google’s Technology, www.google.com/technology/.
• How does Google collect and rank results?, www.google.com/newsletter/librarian/librarian_2005_12/article1.html.
• Google’s PageRank Algorithm and How it Works, www.iprcom.com/papers/pagerank/
• Google’s PageRank Explained and How to Make the Most of It, www.webworkshop.net/pagerank.html

10 SEO Techniques All Startups Should Be Using

If you’re a startup entrepreneur, chances are good that search engine optimization (SEO) is the last thing on your mind. After all, why should you worry about things like keyword phrases and backlinks when there are a hundred other items on your “to do” list, all clamoring for your attention?

Unfortunately, this mindset is extremely shortsighted. It doesn’t matter how innovative your products or services are. If people can’t find you online, you’re going to have a seriously tough time sustaining the momentum you need to propel a growing business to success.

So instead of dismissing the tremendous potential involved with SEO, consider implementing any or all of the following techniques into your startup’s marketing plan:

Technique #1 – Identify Target Keywords

In my opinion, a startup’s #1 marketing goal should be to identify at least a handful of potential SEO keywords to target within the natural search results and then optimize the site accordingly. This list should include keyword phrases that your potential customers are actually entering into the engines (as determined by search volume figures found in keyword research tools) and that aren’t too competitive to rank for your site (based on the presence of established websites in Google’s Top 10 results).

Once identified, these keywords should be integrated into your site in key areas, including your page titles, your heading tags, and your body content. Don’t force it through excessive inclusions, but do take advantage of the SEO value these positions hold to inform the search engines about the subject of your web content.

Technique #2 – Implement Branding Efforts

However, while it’s important to identify and target SEO keywords for use in your startup marketing plan, it’s also vital that you begin the branding process as early as possible in your company’s tenure. There’s no arguing with the fact that Google loves brands. Considering that the search engine must rely on quantifiable metrics (rather than subjective assessments) in order to evaluate website quality for display in the natural search results, branded elements remain one reliable bellwether that can be used to indicate viewer valuation.

To get started capturing these benefits for your startup’s website, decide on a set logo, color scheme, tagline, and promotional phrasing as early as possible, and use these elements consistently across your web presence.  Consider working with a graphic designer or marketing consultant if you don’t feel capable of coming up with a cohesive brand on your own.

Technique #3 – Focus on Content Creation

Running a company blog on which you post product updates, industry news reactions, or other personal interest pieces is a vital part of SEO for two reasons.

First, publishing content to your site regularly increases the number of different keywords present on your site. By improving keyword exposure, you may find yourself earning free SEO traffic via natural search phrases you never even targeted on your site!

Second, filling your site with valuable content is a great way to build up the relationships you share with your prospects and customers. Because bounce rate and time on site are both believed to be playing roles in search ranking algorithms, the quality of these relationships could actually improve how well you rank in the SERPs.

Technique #4 – Commit to Social Networking

Truth be told, for many startup entrepreneurs, participating on popular social networking sites can seem like yet another chore to be added to the “to do” list. Don’t let yourself fall into this trap!

Both Google and Bing have acknowledged that social signals, including link shares and brand mentions on some social network status updates, are currently playing a role in natural SERPs rankings, which means that maintaining a presence on these sites is vitally important for your startup’s SEO. If at all possible, make it a priority to invest at least 10-20 minutes each day posting to social networking sites and interacting with the people who follow your company’s profiles on these sites.

Technique #5 – Connect with Social Networking Power Users

While you’re spending time on popular social media sites, it’s also a good idea to take the time to connect with the power users on these platforms. Not only is the relative authority of these social networking participants taken into account when weighting the social signals Google and the other search engines detect for your brand, a single link share from one of these “influencers” could result in a significant influx of traffic and customers to your website.

To do this effectively, identify the people you’d like to connect with based on their numbers of followers and their general authority within your industry, and then let your relationships with them build up naturally. Sharing their content or offering to help them in some way will go a long way towards ensuring the success of your eventual share request.

Technique #6 – Install Google Analytics

Another foundation to web success that all startups should consider is the ability to measure and test different metrics. For example, if you’ve recently added a new sign-up form to your startup’s website, you’ll want to be sure it’s as effective as possible, and you can’t know that if you aren’t measuring the results you achieve through A/B or multivariate split testing.

To gather the data needed to do this effectively, you’ll want to install a program like Google Analytics. It’s free and easy to use, and it provides an incredible wealth of information that can be used to improve your website’s conversion rates.

Technique #7 – Set up Google Analytics Goals

Speaking of conversion rates, once you’ve got Google Analytics installed, you’ll want to take the time to establish website goals and set up the necessary event tracking features to determine how well your website is performing. Because Google Analytics goals allow you to identify whether or not website visitors are engaging with your site the way you envisioned, they’re a vital part of making your site as effective as possible.

For complete details on how to use Google Analytics’s built-in features to start generating this data, take a look at any of the following articles:

• About Google Analytics Goals
• Setting up Google Analytics Goals
• Google Analytics Event Tracking Guide

Technique #8 – Invest in Link Building Campaigns

While optimizing your website for your chosen SEO and branded keyword phrases is important, it’s only half of the optimization battle. The second primary SEO aim you’ll want to pay attention to is link building, as in the process of getting other websites to point links to your content.

The number, quality, and relevance of the links pointing at your website are all used as quality signals in the search engine ranking algorithms. Because your site’s link profile is estimated to account for as much as 50-80% of your overall “SEO Score,” you’ll find that it’s well worth your while to invest in link building campaigns as soon as your startup’s website is online.

The easiest way to carry out a link building campaign is to take a look at where your competitors are getting their backlinks by using tools like Majestic SEO or the Open Site Explorer. Although you won’t want to copy their link profiles link-for-link, you can use the data generated by these programs to identify potential linking sources and uncover missed link opportunities that could allow you to outrank your opponents in the SERPs.

Technique #9 – Try Guest Posting

One link building technique that deserves special mention here is guest posting. As a guest author, you connect with other websites in your industry to provide guest blog posts in exchange for a link back to your site. When done well (that is, by partnering with top influencers within your industry), you will receive a high-quality, highly-relevant backlink and you also stand to receive additional traffic due to the transfer of perceived “recommendation” of your content by the referring site’s author.

With just a few good guest post spots, it’s possible to substantially increase both your rankings in the natural search results and the amount of traffic flowing to your website.

Technique #10 – Launch Press Releases

Finally, one link building technique that’s especially effective for startup entrepreneurs is the use of press releases. Whenever your company has something newsworthy to report, write up a provocative press release and send it out through a distribution service like PRWeb. As you might expect by now, promoting your site in this way has the potential to both increase traffic and backlinks through the sites that eventually carry your release.

If you’re part of a current or former startup, have you made use of any of these techniques?  Share your thoughts and recommendations for other new business owners in the comments section below!

Source: http://www.searchenginejournal.com/10-seo-techniques-all-startups-should-be-using/45827/

PPC Recommendations : Generate Earnings from PPC

Guidelines Improve PPC Revenue

How to boost earnings from Adsense or other PPC? The response is to use a technique for a lot of ads visited on by guests. How do I? here are some advice on improving earnings from adsense.

1. Get more visitors. Visitors an essential aspect for a weblog that want to profit, and keep your guests arriving from look for engines

2. Make Blog simply. make a weblog as easy as possible. No need to set up a lot of icons such as: yell box, elect, etc.

3. Ads place, ads place is crucial! Therefore, place ads in ideal locations such as: the headlines, in content, etc.

4. Concentrate on one ads, Do not put another ad like infolinks, amazon, etc (but it's up to you, it's just tips from me).

5. Inspiration, that provide guests the option is: simply select the ad or go ..

So some suggestions to boost earnings from PPC  hopefully useful for you

10 Illustrations on How Fresh Content Can Influence Rankings

In 2003, engineers at Google filed a patent that would rock the SEO world. Named Document Scoring Based on Document Content Update, the patent not only offered insight into the mind of the world’s largest search engine, but provided an accurate roadmap of the path Google would take for years to come.

In his series on the 10 most important search patents of all time, Bill Slawski shows how this patentspawned many child patents. These are often near-duplicate patents with slightly modified passages – the latest discovered as recently as October 2011. Many of the algorithmic changes we see today are simply improvements of these original ideas conceived years ago by Google engineers.

One of these recent updates was Google’s Freshness Update, which places greater emphasis on returning fresher web content for certain queries. Exactly how Google determines freshness was brilliantly explored by Justin Briggs in his analysis of original Google patents. Justin deserves a lot of credit for bringing this analysis to light and helping to inspire this post.

Although the recent Freshness Update received a lot of attention, in truth Google has scored content based on freshness for years.

How Google Scores Fresh Content

Google Fellow Amit Singhal explains that “Different searches have different freshness needs.”

The implication is that Google measures all of your documents for freshness, then scores each page according to the type of search query. While some queries need fresh content, Google still uses old content for other queries (more on this later.)

Singhal describes the types of keyword searches most likely to require fresh content:

• Recent events or hot topics: “occupy oakland protest” “nba lockout”
• Regularly recurring events: “NFL scores” “dancing with the stars” “exxon earnings”
• Frequent updates: “best slr cameras” “subaru impreza reviews”

Google’s patents offer incredible insight as to how web content can be evaluated using freshness signals, and rankings of that content adjusted accordingly.

Understand that these are not hard and fast rules, but rather theories consistent with patent filings, experiences of other SEOs, and experiments performed over the years. Nothing substitutes for direct experience, so use your best judgement and feel free to perform your own experiments based on the information below.

Images courtesy of my favorite graphic designer, Dawn Shepard.

1. Freshness by Inception Date

A webpage is given a “freshness” score based on its inception date, which decays over time. This freshness score can boost a piece of content for certain search queries, but degrades as the content becomes older.

The inception date is often when Google first becomes aware of the document, such as when Googlebot first indexes a document or discovers a link to it.

"For some queries, older documents may be more favorable than newer ones. As a result, it may be beneficial to adjust the score of a document based on the difference (in age) from the average age of the result set."
      - All quotes from US Patent Application Document Scoring Based on Document Content Update

2. Document Changes (How Much) Influences Freshness

The age of a webpage or domain isn’t the only freshness factor. Search engines can score regularly updated content for freshness differently from content that doesn’t change. In this case, the amount of change on your webpage plays a role.

For example, the change of a single sentence won’t have as big of a freshness impact as a large change to the main body text.

"Also, a document having a relatively large amount of its content updated over time might be scored differently than a document having a relatively small amount of its content updated over time."

3. The Rate of Document Change (How Often) Impacts Freshness

Content that changes more often is scored differently than content that only changes every few years. In this case, consider the homepage of the New York Times, which updates every day and has a high degree of change.

"For example, a document whose content is edited often may be scored differently than a document whose content remains static over time. Also, a document having a relatively large amount of its content updated over time might be scored differently than a document having a relatively small amount of its content updated over time."

4. Freshness Influenced by New Page Creation

Instead of revising individual pages, websites add completely new pages over time. This is the case with most blogs. Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently.

Some SEOs insist you should add 20-30% new pages to your site every year. This provides the opportunity to create fresh, relevant content, although you shouldn’t neglect your old content if it needs attention.

"UA may also be determined as a function of one or more factors, such as the number of “new” or unique pages associated with a document over a period of time. Another factor might include the ratio of the number of new or unique pages associated with a document over a period of time versus the total number of pages associated with that document."

5. Changes to Important Content Matter More

Changes made in “important” areas of a document will signal freshness differently than changes made in less important content. Less important content includes navigation, advertisements, and content well below the fold. Important content is generally in the main body text above the fold.

"…content deemed to be unimportant if updated/changed, such as Javascript, comments, advertisements, navigational elements, boilerplate material, or date/time tags, may be given relatively little weight or even ignored altogether when determining UA."

6. Rate of New Link Growth Signals Freshness

If a webpage sees an increase in its link growth rate, this could indicate a signal of relevance to search engines. For example, if folks start linking to your personal website because you are about to get married, your site could be deemed more relevant and fresh (as far as this current event goes.)

That said, an unusual increase in linking activity can also indicate spam or manipulative link building techniques. Be careful, as engines are likely to devalue such behavior.

"…a downward trend in the number or rate of new links (e.g., based on a comparison of the number or rate of new links in a recent time period versus an older time period) over time could signal to search engine 125 that a document is stale, in which case search engine 125 may decrease the document’s score."

7. Links from Fresh Sites Pass Fresh Value

Links from sites that have a high freshness score themselves can raise the freshness score of the sites they link to.

For example, if you obtain a link off an old, static site that hasn’t been updated in years, this doesn't pass the same level of freshness value as a link from a fresh page – for example, the homepage of Wired.com. Justin Briggs coined this FreshRank.

"Document S may be considered fresh if n% of the links to S are fresh or if the documents containing forward links to S are considered fresh."

8. Changes in Anchor Text Signals may Devalue Links

If a website changes dramatically over time, it makes sense that any new anchor text pointing to the page will change as well.

For example, If you buy a domain about automobiles, then change the format to content about baking, over time your new incoming anchor text will shift from cars to cookies.

In this instance, Google might determine that your site has changed so much that the old anchor text is no longer relevant, and devalue those older links entirely.

"The date of appearance/change of the document pointed to by the link may be a good indicator of the freshness of the anchor text based on the theory that good anchor text may go unchanged when a document gets updated if it is still relevant and good."

9. User Behavior Indicates Freshness

What happens when your once wonderful content becomes old and outdated? For example, your website hosts a local bus schedule... for 2009. As content becomes outdated, folks spend less time on your site. They press the back button to Google's results and choose another url.

Google picks up on these user behavior metrics and scores your content accordingly.

"If a document is returned for a certain query and over time, or within a given time window, users spend either more or less time on average on the document given the same or similar query, then this may be used as an indication that the document is fresh or stale, respectively."

10. Older Documents Still Win Certain Queries

Google understands the newest result isn’t always the best. Consider a search query for “Magna Carta". An older, authoritative result is probably best here. In this case, having a well-aged document may actually help you.

Google’s patent suggests they determine the freshness requirement for a query based on the average age of documents returned for the query.

"For some queries, documents with content that has not recently changed may be more favorable than documents with content that has recently changed. As a result, it may be beneficial to adjust the score of a document based on the difference from the average date-of-change of the result set."

Conclusion

The goal of a search engine is to return the most relevant results to users. For your part, this requires an honest assessment of your own content. What part of your site would benefit most from freshness?

Old content that exists simply to generate pageviews, but accomplishes little else, does more harm than good for the web. On the other hand, great content that continually answers a user's query may remain fresh forever.

Be fresh. Be relevant. Most important, be useful.

Source: http://www.seomoz.org/blog/google-fresh-factor

14 Important Tips regarding Facebook Timeline

1. Create a new Facebook or myspace schedule protect image:

The protect image provides awesome possibilities for marketing and to creatively motivate and link with your lovers. The choices are limitless as long as you remain within the Facebook or myspace recommendations defined in #3 below.
Create several different schedule protects so you can offer a clean and motivation encounter for your schedule visitors!
Image dimensions: 851 x 315
Download a no cost design I developed in both Adobe Adobe photoshop and Adobe Photo shop types here.



2. Facebook or myspace protect image material recommendations (rules):

 Facebook or myspace has set fairly tight recommendations for what can and cannot be proven and conveyed on the new schedule protect image.
What you CAN do:
Brand the besides out of your organization, guide or individual product. This consist of product pictures, images, images and any other graphic represents.
Inspire your viewers with creatively attractive design, shades and pictures.
Use simple terminology that will help you motivate and link with your lovers.
What you can NOT do: (Per Facebook or myspace protect guidelines)
Price or buy information, such as “40% off” or “Download it at our website”
Contact information, such as web deal with, e-mail, emailing deal with or other information suitable for your Page’s About section
References to software components, such as Like or Discuss, or any other Facebook or myspace website features
Calls to activity, such as “Get it now” or “Tell your friends”
Basically the protect image is offered to motivate and link with your lovers. It is not intended for obvious self marketing or difficult revenue.
*Obviously you should have lawful copyrights to all pictures and material.

3. No conventional getting an eye:

You can no more set a tab as a conventional getting tab. Now before you go off on a crazy observation about how dreadful this is, keep in mind this is a publish developed to help you shift ahead and do excellent stuff with your new Facebook or myspace schedule.  Got it? Okay, great! Now here are a few factors you CAN do:
Maximize use and area of protect image.
Use the exclusive web addresses of applications to immediate people straight to the app from webpages outside of Facebook or myspace as well as material, position up-dates within Facebook or myspace.
Maximize use of the top applications proven beneath your protect image.
Use the applications for contact to activities and to interact with your lovers.
Use this as an reason to get out of your box and concentrate on truly motivating and linking with your audience

4. Tabs are now Apps! :

Apps are the new an eye. Although you cannot set one as a conventional getting tab for new guests to your Facebook or myspace web page, there are still many methods you can make use of applications.
4 applications are always on display beneath your Facebook or myspace protect image.
 You can implement a max of 14 customized applications on your schedule.
Create a customized thumbnail for your app. (see #7 below)
Apps have a exclusive url that can be used to targeted guests a particular app (see #6 below).

5.  Use a exclusive url in place of getting an eye:

Although you can no more set a conventional getting tab, you can still quickly get around this.  Since each app has it’s own exclusive url you can use the exclusive url to immediate guests from within or outside of guests to a particular app.
I recommend buying a exclusive url that you can use to targeted guests your Facebook or myspace app of option.  For example, I bought the sector www.pamsfanpage.com and use to use it to immediate guests straight to my conventional getting tab. Now I will use it to targeted guests an app of my option. The best aspect of using a sector that you own is that no issue how many periods Facebook or myspace changes the applications, an eye, timeframes, webpages or other, you can comply with one or two web addresses that you use regularly.

6. Create customized pictures for applications:

It is very simple to develop a customized thumbnail image for each and every app. Observe customized pictures cannot be set for images and prefers.
a. Create an image that is 111 x 74 p.
b. Simply select the pointer to the right of your schedule (underneath the protect image). It will display a variety which symbolizes the variety of applications you are using.
c. Simply select the pointer next to the image of the app you want to modify.
d. Simply select modify configurations.
e. Simply select modify (for the image)
f. Publish the new image


7. Now lovers can deliver you personal information:

You can not concept your lovers. Information are individual (fan) started.  Messages are a excellent way to motivate one to one interaction if you have a new in doing such with your lovers.
8. Milestones

You can set objectives for your organization for present, or previous schedules. This is a fantastic way to emphasize key activities such as huge starting, lace clippings, release of new items, new relationships, organization objectives and achievements.  Landmark pictures are 843 x 403 p.
a. Click on Landmark in the discussing bar at the top of your page
b. Add a title, time frame, place and details
c. Decide to add a photo
d. Click on Save

9. Outlined Posts:

You can set any publish to be highlighted which indicates it will take up both factors of the website. I know, the name “highlight” just does not sound right to me either. I predicted to see some kind of actual emphasize. This function allows you to carry unique interest to a particular publish within the schedule.

10. Pinned Posts:

You can set a publish to be pinned to the top of the website. Pinned material will remain on top of your schedule for up to One weeks time if possible; try not to delay the complete One weeks time before you modify out the publish unless you have a very essential concept to discuss. Possibilities are you have do it again guests arriving to your web page throughout the weeks time. Provide them with something new and clean to examine out.

11. Like option and interest information:

The like option will now display as “liked” for all lovers who have already liked the website.
There are also new interest information that can be utilized with a simple float of the like / liked option.  You can also create your own record as well as sign up to information the website proprietor has developed.
Users can also select if they want to see your material in their schedule right from your Facebook or myspace schedule by hanging over the same like option.
I will do more analysis on these function and offer further information in a following publish.

12. Know the needed image styles.

No need to over confuse this. Observe the needed image styles and jot them down on a difficult. Put it to your pc observe and you will not have to look them up or fear about failing to remember them.
Cover photo: 851 x 315
Profile picture: 180 x 180
Thumbnail image for apps: 111 x 74
Highlighted & milestone images: 843 x 403
Images within walls material display as 404 x 404.

13.  Do not panic:

The toughest factor you can do is go into “freak out” method. If you are absolutely flipped out over these changes then you really need to do the “double think” on your technique. Keep in mind you do not own Facebook or myspace. Facebook or myspace can make any changes they see fit, whenever they select to do so. It is a no cost foundation and although you may have put too much weight into the foundation for the achievements of your organization, use the stress you experience these days as a good to shift at least a few egg out of the Facebook or myspace bag. Placing all your egg in one bag is never a advantage, particularly when it is a gift bag you do not own!

14. Useful and essential Facebook or myspace resources:

Below I have collected several Facebook or myspace webpages to help you get familiar with the most latest changes as well as the conventional recommendations for Facebook or myspace functions such as marketing and unique offers.
Start installation of a new Facebook or myspace Business Page: https://www.facebook.com/pages
Facebook Basics: https://www.facebook.com/help/?page=260315770650470&ref=hcnav
The Facebook or myspace Blog: https://blog.facebook.com/
Facebook Promotion Alternatives Timeline Page: https://www.facebook.com/marketing
Build Your Brand with Facebook or myspace Pages: https://www.facebook.com/help/?page=198605806884743&ref=hcsubnav
Facebook Ads & Business Solutions: https://www.facebook.com/help/?page=195623423828629&ref=hcnav
Facebook Advertising Guidelines: https://www.facebook.com/ad_guidelines.php
Facebook Promotions Guidelines: https://www.facebook.com/promotions_guidelines.php
Facebook Cover Guidelines: https://www.facebook.com/help/search/?q=cover+guidelines
Facebook Pages Guidelines: https://www.facebook.com/page_guidelines.php
Amended Facebook or myspace Pages Guidelines for Condition & Regional Govt in the U. s. States: https://www.facebook.com/terms_pages_gov.php
Facebook Platform Policy: https://developers.facebook.com/policy/ (apps on webpages must comply with these)
How for making a Facebook or myspace milestone: https://www.facebook.com/help/?faq=279680818764230#What’s-a-milestone?-How-do-I-make-a-milestone-for-my-Facebook-Page?
Facebook Group Standards: https://www.facebook.com/communitystandards
Facebook Information Use Policy: https://www.facebook.com/about/privacy/
Facebook Declaration of Privileges & Responsibilities: https://www.facebook.com/legal/terms
Facebook Apps, Activities & Credits: https://www.facebook.com/help/?page=310847352301318&ref=hcnav
Facebook App Basics: https://www.facebook.com/help/?page=222844857728639
Facebook App Guidelines: https://developers.facebook.com/docs/guides/canvas/
Facebook Personal Timeline: https://www.facebook.com/help/timeline
Facebook Protection Timeline Page: https://www.facebook.com/security
Facebook Close relatives Protection Center: https://www.facebook.com/help/safety
[source: By Pam Moore socialmediatoday.com]